July 2011

What does it cost to improve my ranking on Google?

The cost of online marketing (much like the cost of a web site) is very specific to what your goals are, what industry you're in, the strength of your competitors, your current ranking ability, the size and online marketing proficiency of your in-house team, and a myriad other factors that come into play when pricing out a complex range of services. That's right... online marketing is not just one service.

Should I Do Pay Per Click (PPC), or Search Engine Optimization (SEO)?

Many people think that it's an "either-or" decision when it comes to Pay Per Click (PPC) marketing versus Search Engine Optimization (SEO). The truth is that SEO and PPC have a symbiotic relationship that you'd do well to recognize. PPC provides rather immediate results, and while it takes quite a while to really optimize a PPC campaign and figure out which keywords provide the best ROI, it's quite possible to not only learn a lot about your target keywords fairly quickly (which are duds, and which generate online sales), but also to run a profitable campaign.

Do you provide free quotes?

Yes, we absolutely do provide free quotes. Simply contact us at your convenience, and we'll set a mutually convenient time to listen to your online marketing and web design needs, and see if we are able to help you. Once we have enough information to give you a quote, we put it together for you, and you can make a decision about whether or not you'd like to move forward. If you don't hire us, we don't take it personally. We're still very committed to helping you succeed. If you ever want our advice, or feel that you need some guidance, give us a call.