April 2012

What is Your Brand Worth?


To get a good idea about the importance of your brand, let's look at branding as an actual financial asset. Take any large company, such as Apple, Coke, etc, and try to imagine how much it would cost to buy their brand... just the name itself, nothing else... so you can use it for your own company (let's pretend for a moment that you're in the same business as them).