Developing an Online Strategy

Your online marketing strategy needs to be well thought out. You need a strategy that is clear, measurable, and within your business constraints for budget, resources, and timeframe.

The first question you have to ask yourself is what the purpose of your web site actually is... do you want to establish your brand, get leads, sell products, close sales, fix your reputation, educate your customers, increase memberships, provide online services, communicate with vendors, disseminate information to investors, provide training, tie your offline marketing with online marketing?... The list goes on.

If you're a for-profit business, then most likely you are concerned with your bottom line, and your ability to drive traffic to your web site, and convert as much of it as possible into sales. To do that, you need to generate relevant traffic, qualify your prospects, convince them to take action, and analyze the results so you can continue to improve your strategy.

Some obvious questions immediately come to mind. Is there a viable online market for your products and services? If so, does the online demand for your products and services justify the investment in online marketing, and do you have the resources to compete with established players in your industry?

If you decide that there is a viable online market, and that you have the ability to compete then it's time for some serious research, because starting to market online without a good plan can drain your marketing budget without providing any ROI. So, what kind of research do you need to do? Well, it all starts with finding the right keywords that will give you sufficient traffic, provide motivated qualified buyers, and allow you to enjoy a high-conversion ratio that will boost your profits. Wondering how to get started? Give us a call and we'll be glad to guide you in the right direction.

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